5 Filipino beauty launches that defined 2026
The Philippine beauty industry continues to come into its own in 2026, with homegrown brands introducing fresh ideas, innovative products and exciting collaborations that showcase the creativity of local beauty entrepreneurs.
While Korean, Japanese and Western beauty brands have long influenced Filipino consumers, the growing P-beauty movement is proving that local labels have plenty to offer in their own right.
As the year draws to a close, five noteworthy P-beauty launches stand out for reflecting the industry’s growing confidence and creativity.
1. Ever Bilena Coquette Collection: A celebration of femininityEver Bilena embraced romantic, feminine aesthetics with its Coquette Collection, a 25-piece makeup lineup inspired by delicate bows, soft pinks, and vintage boudoir glamour.
The collection features five product categories: Le Petit Palette, Rococo Lipstick, Chiffon Blur Dip, Bisou Juicy Tint, and Soirée Liquid Blush.
Beyond the products themselves, Coquette stands out for its cohesive storytelling. From its thoughtfully designed packaging to complementary shades and textures, the collection creates a distinct beauty experience.
2. Vice Cosmetics x Lierge: When creators become collaborators
Vice Cosmetics partnered with beauty creator Lierge Perey for V x Lierge, a limited-edition collection launched in October.
Its standout feature is the Three Strikes magnetic palette system, which lets consumers customize their makeup kits by combining eyeshadows, blushes, and contour products. The collection also includes lipsticks and lip liners.
The collaboration highlights the growing influence of content creators beyond traditional endorsements.
3. Sunnies Face x Jelly Eugenio: Bringing professional artistry to everyday makeup
Sunnies Face collaborated with renowned Filipino makeup artist Jelly Eugenio to launch Skin So Good, a complexion-focused collection designed to simplify achieving a flawless-looking base.
Introduced in September, the collection features color correctors, long-wear foundation, blurring powder, and setting spray, alongside complementary makeup tools.
Its RealSkin Longwear Foundation also incorporates skincare ingredients such as niacinamide, hyaluronic acid, and ceramides.
4. Careline Stack & Go: Customization meets convenienceCareline took a different approach to makeup innovation with Stack & Go, a customizable collection featuring 40 product options across complexion, cheek, lip and skincare essentials.
Launched in September, its defining feature is a modular stacking system that allows users to mix, match, and assemble their own portable makeup kits.
Designed for consumers constantly on the move, Stack & Go combines practicality with creative self-expression.
5. Hello Glow Anti-Pollution Tinted Sunscreen: Smarter everyday sun protection
Hello Glow introduced an upgraded version of its Anti-Pollution Tinted Sunscreen in October, featuring an improved formula, refreshed packaging, and a larger 50g format.
Offering SPF 50+ PA++++ protection, the sunscreen combines a tone-adapting tint with skincare ingredients such as niacinamide, hyaluronic acid, and vitamin E.
It also features Pollustop Technology, designed to help protect the skin against environmental pollutants.
In a tropical country like the Philippines, multifunctional products that combine sun protection, skincare, and light cosmetic coverage are particularly relevant.
