Scientific Review Highlights Stigma Directed at People Living with Chronic Pain

Jan 10, 2023

The International Association for the Study of Pain estimates that 20% of people worldwide live with chronic pain, with low- and middle-income countries reporting a higher chronic pain prevalence of around 33%. A recent scientific review by researchers from the Sapienza University of Rome has now revealed that chronic pain sufferers are increasingly becoming victims of stigma.

Stigma is defined by the World Health Organization (WHO) as a mark of disgrace, shame or disapproval that results in discrimination and…

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Asian Hospital turns a social media ‘troll’ into a health awareness campaign

Oct 2, 2026

Asian Hospital turns a social media ‘troll’ into a health awareness campaign

MANILA, Philippines — What if a social media troll could actually help save lives?  This is the idea behind “Ate Rose,” the latest health awareness campaign of Asian Hospital and Medical Center aimed at educating the public about atherosclerosis, a condition that can lead to serious cardiovascular diseases.  Atherosclerosis happens when fatty deposits or plaque build up inside the arteries, restricting blood flow. Over time, it can contribute to heart attack, stroke and peripheral artery disease.  To make the condition more relatable and easier to remember, Asian Hospital created Ate Rose as a colorful and mischievous character who “trolls” social media users and personalities.  The campaign uses humor and social media interactions to draw attention to a serious health concern, while directing audiences to information about atherosclerosis and the importance of early detection.  Ate Rose has interacted with several online personalities, including Kuya Kim Atienza, Krizzia Luna, Markybap and Via Austria, creating conversations that eventually lead audiences to Asian Hospital’s website to learn more about the condition.  The campaign also goes beyond the digital space.  Ate Rose has been brought to schools, workplaces and barangays through on-ground caravans. She has also been featured alongside Yosi Kadiri, the well-known character associated with the Department of Health’s anti-smoking campaign, highlighting the role of smoking as one of the risk factors associated with atherosclerosis.  The hospital likewise incorporated cardiovascular health checks into activities such as the Run for Your Heart event organized by the Rockwell Run Club, where participants were given access to free blood pressure and BMI checks conducted by Asian Hospital staff.  Ate Rose also joined actress Amy Perez in an episode of the “Tyang Amy” podcast, together with Asian Hospital cardiologist Dr. Marc Louie Del Rosario, to discuss atherosclerosis, its risks and how the condition can be prevented or managed.  As part of its efforts to encourage early detection, Asian Hospital introduced the Ate Rose Card, which offers a package of check-ups and diagnostic procedures related to the detection of atherosclerosis, along with discounts on selected treatment procedures for qualified patients.  Through the campaign, Asian Hospital hopes that the public will not only remember the character of Ate Rose but also recognize the real health threat she represents.    Because while Ate Rose may be a fictional “troll,” atherosclerosis is real — and knowing the risks, getting checked and taking action early could make a difference.

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