Loyyal, Global Innovator in Blockchain Loyalty Partners With Loyaltyplus a Leading Loyalty Management & CRM Solutions Provider

Nov 9, 2023

Summary

Loyyal, a company focused on revolutionizing loyalty programs through blockchain technology, has formed a strategic partnership with LoyaltyPlus, a well-established player in the loyalty industry. Loyyal's "Access Point," built on proprietary blockchain technology, provides a plug-and-play platform that program operators and merchants can use to easily enter into partnerships, saving time and resources. The partnership between Loyyal and LoyaltyPlus allows loyalty programs to adopt an all-encompassing, pre-integrated LMS-Partner Platform, enabling enhanced customer engagement with both existing and new merchant partners. The platform ensures transparency and real-time tracking of member point earnings and redemptions, as well as automated invoicing and reconciliation. Gunjan Kumar, CRO of Loyyal, emphasizes that the collaboration provides a unified infrastructure for global loyalty programs and simplifies the onboarding and management of partners. Len Lubbe, CEO of LoyaltyPlus, highlights the exciting synergy between Loyyal's groundbreaking loyalty advancements and LoyaltyPlus' expertise across diverse sectors. Loyyal, headquartered in Dubai, UAE, was fully acquired by the Hayaat Group in 2019 and has invested in blockchain infrastructure. They also offer "Wallet as a Service" as part of the movement towards decentralized and secure digital asset management.

United Arab Emirates - November 9, 2023 —

Left Mr. Gunjan Kumar, Chief Revenue Officer, Loyyal, and Right Mr Len Lubbe, Chief Executive Officer, LoyaltyPlus

Loyyal, the Internet of Loyalty, is reinventing how loyalty partners are onboarded and acquired ensuring that program operators engage their members seamlessly and consistently ensuring that they are adequately rewarded. Loyyal’s “Access Point” built on proprietary blockchain technology brings a self-service, plug-and-play platform that both the program operators and merchants can use to easily enter into partnerships saving significant time and resources. Loyyal’s “Access Point” brings a host of benefits to a highly fragmented industry and offers brands innovative ways to transform loyalty programs without disrupting their existing loyalty investments.  

Loyyal headquartered in Dubai, United Arab Emirates was fully acquired by the Hayaat Group in 2019 and has invested in the blockchain infrastructure. In the first of its kind, Loyyal is going to use the blockchain infrastructure to come out with products across various verticals and segments. Loyyal also offers “Wallet as a Service” in Web 3.0 as part of the broader movement towards decentralized, user-centric, and secure management of digital assets. Loyyal aims to empower users and enable them to fully participate in the emerging blockchain-based digital economy. 

LoyaltyPlus, a well-renowned brand in the Loyalty arena for the past 3 decades, provides proven Loyalty Management Solutions and Services. LoyaltyPlus also offers a comprehensive Customer Relationship Management offering that operates as an integrated Customer Reward CRM solution. With an unwavering commitment to excellence, LoyaltyPlus has established successful partnerships with esteemed brands in the aviation, leisure, and retail industries including Air India, Air Senegal, South-African Parks Board, and Cresta Hotel Group.

The strategic alliance between Loyyal and LoyaltyPlus empowers loyalty programs to seamlessly adopt an all-encompassing, pre-integrated LMS-Partner Platform. This platform serves as a centralized hub, fostering enhanced customer engagement with both existing and new merchant partners. The partnership guarantees full transparency, enabling real-time tracking of member point earnings and redemptions, accompanied by automated invoicing and reconciliation between the program and its merchant partners. 

“Loyyal collaborates with LoyaltyPlus to provide a unified infrastructure for global Loyalty Programs. This infrastructure not only enables Loyalty Programs to engage with their members but also grants them access to a self-service partner portal, ensuring that onboarding new partners and managing existing ones is a seamless experience." 

Gunjan Kumar, Chief Revenue Officer, Loyyal 

“Loyyal's groundbreaking advancements in Loyalty, driven by Web 3.0 and Blockchain technologies, have ushered in a new era. We are thrilled to join forces with Loyyal, enabling us to provide our clients with cutting-edge solutions. This partnership represents an exciting synergy between a pioneering technology company and a loyalty expert that has served the market across diverse sectors for over a decade.”

 Len Lubbe, Chief Executive Officer, LoyaltyPlus  

About Loyyal Technologies

Loyyal, the Internet of Loyalty, is reinventing how loyalty is created, rewarded, and managed. Using a proprietary Blockchain-as-a-Service platform, Loyyal's interoperable loyalty and rewards solutions bring a host of benefits to a highly fragmented industry and offers brands innovative ways to transform loyalty programs without disrupting their existing loyalty investments. For information about Loyyal, please visit www.loyyal.com or email [email protected]. 

Contact Info:
Name: Siddhartha Nanayakkara
Email: Send Email
Organization: Loyyal
Phone: +94766300995
Website: https://loyyal.com/

Release ID: 89112262

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